4THBIN Leadership Team

The Right Team for the Job

Welcome to 4THBIN. We are the men and women of 4THBIN. We all share a common goal: to be part of the solution to the growing challenge of electronic waste. We are passionate about being part of something bigger than ourselves by helping companies protect their data and deliver on their corporate social responsibility commitments through the secure, legal, and sustainable recycling of their e-waste.

4THBIN has over a decade of experience being a trusted e-recycling partner with an award-winning industry reputation. And we are proud to support our customers’ e-recycling needs—together we are making a big impact!

4THBIN Leadership Team

Paul Kirsch CEO

Paul Kirsch
CEO

Paul was the initial investor in 4THBIN and has been an active board member since the company’s inception in 2008. Paul took over as CEO in November of 2019 to lead the company through its next phase of growth and national expansion. Prior to joining 4THBIN Paul was the president of Chemours’s $2.7 billion-per-year fluorochemical operation. He also previously held positions as vice president at XM Satellite Radio, vice president at Hughes Telematics, and president of automotive, metals, and aerospace at Henkel. Kirsch holds a Bachelor of Science degree in mechanical engineering from the University of Pittsburgh and earned his MBA from the University of Michigan.

For those who know Paul, it would be easy to identify a quote, or in this case, a speech that would describe his approach to life. It would be the “Man In the Arena,” a famous speech by Theodore Roosevelt, that calls us to challenge ourselves; embrace failure; ignore those that will criticize; and perhaps most importantly, accept who we are.

John Kirsch Co-Founder/President

John Kirsch
Co-Founder/President

John started 4THBIN with another IT expert looking for a solution. John understood the importance of data security and the challenge companies faced with the disposition of their electronics. As the saying goes, necessity is the mother of invention, and it is certainly the foundation that 4THBIN is built on.

Prior to 4THBIN John was the Director of Marketing and Business Development for Control Group Inc., a New York City- based enterprise technology and software development firm. In addition, John managed the IT infrastructure for Addison Design’s three offices located in San Francisco, Chicago, and New York. John has also served as Board of Director for Open House New York since 2008 and sits on Public School 8′s Executive Board. For John, a diehard hockey fan, his life’s motto comes as no surprise‚ “You miss 100% of the shots you never take.” For him, this sums up life. You can’t succeed unless you try, and that means putting yourself out there and taking action.

Cynthia Salitsky Chief Marketing Officer

Cynthia Salitsky
Chief Marketing Officer

With over 25 years of experience, Cynthia has a unique blend of expertise in communications, sales and marketing, strategic planning as well as managerial and operational excellence. Her career is marked with critical roles in several 'start up' functions and capabilities within Fortune 500 organizations.

Prior to 4THBIN, Cynthia held the role of Global Communications Director for The Chemours Company’s Fluoroproducts business and led crisis and issues communications for the company. In addition, she spent twenty years with AstraZeneca, where she held numerous communication leadership roles, including Head of Enablement for Global R&D Communications, Head of Key Account Management and Communication Excellence, Global R&D and Director, R&D PR-Communication Strategy. She holds a Bachelor of Science degree in Genetic Engineering from Cedar Crest College and completed the Wharton Management Program at the University of Pennsylvania.

If Cynthia had to pick a song to be her personal anthem, it would be “Right Here, Right Now” by the Jesus Jones band. For her, this song captures the importance of being passionate and present in every moment and with everything you do.

Mina Hatano Chief Creative Officer

Mina Hatano
Chief Creative Officer

Mina has been the creative force behind 4THBIN since its formation. From brand development to its presence in the marketplace, Mina has done it all. With an undergraduate degree in biology from Japan's Women's University, a degree from the Parsons School of Design, and a master's degree in Architecture from Columbia University, Mina has proven that combining art and science is creativity at its best.

With over 30 years of design experience, she has helped numerous companies across diverse markets see the world around them in new ways through her unique and creative designs. Her work has been recognized by the American Institute of Architects (AIA), Educational Interiors Showcase, Ensemble, Interior Design, Metropolis, Columbia Books of Architecture, and JETRO.

Throughout her career, Mina has also mastered the skill of project management. She attributes the key to successful project management to teamwork and creating a shared purpose and mutual commitment. This is a philosophy she models in everything she does and is echoed in her favorite quote by Henry Ford, "Coming together is the beginning. Keeping together is progress. Working together is success."

Jake Michalik Director of Enterprise Sales

Jake Michalik
Director of Enterprise Sales

Jake has over 20 years of experience in customer-facing roles in the technology, software, and information security industries. He has a proven track record in building high performing teams and developing and implementing commercial strategies to help companies meet their goals and expand their business. He has worked with companies from Fortune 500 to start-ups and built a career of understanding their current needs, their expectations for the future, and ensuring both of those are being met.

Jake is the ultimate dog lover. He loves all dogs but has a real soft spot for hounds, especially beagles. So, it is only fitting that his personal anthem would be the famous quote from Mark Twain, "It's not the size of the dog in the fight, it's the size of the fight in the dog."

Carol Essad Chief Compliance Officer

Carol Essad
Chief Compliance Officer

Carol is a comprehensive, hands-on compliance expert in the areas of quality control and regulatory standards, as well as process improvement and reliability. With over 40 years’ experience, she has developed and led various domestic and international compliance initiatives for several Fortune 500 companies in the automotive, chemical, and electronic industries.

The timeless quote by Cecelia Ahern, “Shoot for the moon, even if you fail, you’ll land among the stars,” aptly describes Carol’s approach to work and life. An approach steeped in her love for continuous improvement and problem solving and built on her signature positive outlook on life.

Douglas Smith Director of Finance

Douglas Smith
Director of Finance

20 years of supporting music and entertainment businesses has made Douglas a pragmatic and seasoned finance executive with a strong bottom-line orientation, coupled with an enduring appreciation for innovation in business. If his two decades of experience were to be distilled down to a few words it would likely be one of Brian Eno’s axioms for creativity, “Gardening, Not Architecture”, recognizing that businesses are living, changing organisms not static structures. When not working he can often be found on a bike somewhere between his Brooklyn home and any number of record shops in the five boroughs.

Jeremy Lechtzin General Counsel

Jeremy Lechtzin
General Counsel

Jeremy is a passionate and skilled legal advisor with over two decades of experience advising technology, digital media, e-commerce, and software-as-a-service (SaaS) companies. In addition, he has served as the General Counsel and executive team member of The Knot / XO Group, a technology, and media company, as well as outside counsel for two premier New York City law firms, supporting their corporate, commercial, and intellectual property matters, as well as advising on capital raising and M&A transactions.

Jeremy is also an entrepreneur at heart with experience as a founder, launching a start-up to digitize and geo-reference historic urban data sources and co-developed 80s.nyc – the first street-view map of New York City using pre-digital imagery.

Jeremy received his law degree from New York University School of Law and his undergraduate degree from the University of Michigan, with honors and high distinction, Phi Beta Kappa. His broad knowledge and skills give him a unique perspective and insight, enabling him to offer a blend of legal experience and business strategy to his clients.

Leonardo Cato
Addison Design
Gregory Gong
President, Wall Street IT
Aki Ishida
Associate Professor, Virginia Tech School of Architecture + Design
Daniel Kutroy
Director of Client Strategy, The Lloyd Group
Michael Marrano
President, Riskigy (MS, CISSP, CISM, CISA)
Satya Reddy
Founder and CEO, AheadRace Software

4THBIN Advisory Board

4THBIN’s advisory board is made up of a range of industry experts who work with the company’s leadership team to share insight and test assumptions of the company’s strategic plans. The goal of the team is to provide guidance on the company vison and growth plans as the company creates new offerings and expands into new geographic locations.