Celebrating Macktez’s Book Launch: Tame the Tech Beast

Celebrating Macktez’s Book Launch: Tame the Tech Beast

published
April 13, 2026
News

We’re excited to celebrate the launch of Tame the Tech Beast, a new book from our partners at Macktez.

Through our 4THBIN+ program, we’ve had the opportunity to work alongside Macktez and support the broader conversation this book brings forward. Tame the Tech Beast presents a clear and timely perspective: IT is not just a support function, it is a strategic advantage waiting to be unlocked.

Authors Noah Landow and Michael Horst explore the realities many organizations face today as they navigate increasingly complex technology environments. Their approach highlights how, with the right strategy, organizations of any size or sector can shift IT from a reactive burden into a meaningful driver of progress.

In a business landscape that continues to evolve quickly, technology is no longer operating in the background. It plays a central role in how companies grow, adapt, and compete. Yet many still treat IT as an afterthought, only recognizing its importance when something goes wrong. This book challenges that mindset and encourages a more intentional, forward looking approach to technology and leadership.

We’re proud to support this launch as a sponsor, as well as Macktez’s ongoing Tête à Tech events, which continue to bring thoughtful conversations around technology and leadership to the forefront.

Join Us at the Launch Event

Macktez will be hosting a book launch party on Thursday, April 16 from 7:00 PM to 10:00 PM, and we’ll be there to celebrate alongside them.

If you’re in the area, we encourage you to stop by, connect, and be part of the conversation. We’ll also have a limited number of complimentary copies available to share.

If you’re looking for a fresh perspective on how technology can better support long term growth and resilience, this is a message worth exploring.

RSVP to the book launch: https://luma.com/9n97bs45


About Macktez:  

Macktez is a boutique IT advisory firm located in the heart of New York City’s East Village providing:

  • Fractional CIO / CTO leadership
  • Identity & access strategy
  • Infrastructure design & optimization
  • Strategic, high-touch IT guidance beyond traditional MSP models

They help organizations build smarter systems from the start.

www.macktez.com

More News

News

4THBIN 4GOOD - Guatemala's The Parish School

4THBIN has provided the Parish School of San Andres Sajcabaja at Santa Cruz del Quiche, Guatemala with technology assets to underprivileged children for educational purposes.

News

4THBIN and Broadway Green Alliance team up for fall e-Waste drive

4THBIN recently teamed up with Broadway Green Alliance for a fall e-waste drive. The collection drive took place at Father Duffy Square and was a great opportunity for the Broadway community to turn theatre or office clean-outs into a greener, more sustainable experience. By joining forces, we hoped to increase public awareness of recycling, while minimizing the number of recyclables sent to landfills.

News

Happy Halloween!

To some, the spookiest part of Halloween may be the ghosts or vampires, but to us, it’s the plastic waste that is left behind. Nearly 2,000 tonnes of plastic waste are generated yearly from Halloween scraps, the equivalent of 83 million water bottles. Similar to electronic waste, the scraps that are left behind from Halloween will end up in a landfill - posing major hazards to the environment and humanity.

News

4THBIN is excited to announce that we are e-Stewards 4.0 certified!

4THBIN is excited to announce that we are e-Stewards 4.0 certified! The e-Stewards Standard Version 4.0 implements the same core values, along with two new standards. The first being the requirement of the global environmental management system standard created by the International Standards Organization, ISO 14001. Additionally, e-Stewards V4.0 requires the current version of the international data security standard, NAID AAA Certification, including all NAID endorsements relevant to the Organization’s business model.

News

Part 3: Cybersecurity Protecting your family in a digital home and world

Welcome to the final installment of a three-part series on Cybersecurity. Protecting your sensitive data from theft or unintentional leaks continues to be a top risk to companies and governments alike.

Event

John Kirsch joins the sustainability conversation
April 29, 2021
Webinar

John Kirsch Joins the Sustainability Conversation - “FF&E Through the Circularity Lens Roundtable”

4THBIN participates in a panel discussion on the topic of how a more strategic and collaborative FF&E approach facilitate circularity.

Cyberhero Adventure Show with 4THBIN
March 30, 2021
Webinar

Cyberhero Adventure Show: 4THBIN’s Paul Kirsch participates in “Cybersecurity & Sustainability: Disposing of End-of-Life Electronic Devices”

Secure handling of data on your end-of-life electronics is just as critical as your on-line data.

ALANYC Webinar:  4THBIN’s Jeffrey Zink presents “Building Resilience – Your Best Weapon Against Stress”
April 30, 2020
Webinar

ALANYC Webinar: 4THBIN’s Jeffrey Zink presents “Building Resilience – Your Best Weapon Against Stress”

4THBIN is committed to finding ways to support our clients and our community.